I found this on PharmaExec and thought is was pretty neat. To summarize O. Schwindt, a lot of time is wasted due to interoffice communiques resulting in millions of lost revenue for pharma.
Here are the Stats:
- Due to accidental use of Reply to all, mislabeled & long voice mails, and repetitive emails, a pharma rep wastes an average of 4.4 hours – 1/3 of the total time spent on internal communication.
- Based on $3.5M for average sales per 1,000 sales reps – it’s $309k per company.
- To cut down, one recommends labeling emails FYA or FYI, limiting the time on voice mailbox. One company removed the Reply All button from their email service.
- Don’t waste too much time reading this.
